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Daraz continues cricket-focused strategy with Asia Cup acquisition

(Visionhaus/Getty Images)

Alibaba-owned shopping platform Daraz secured free-to-watch streaming rights in Pakistan for the forthcoming Asia Cup cricket tournament after outbidding its competitors.

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Australian commercial broadcaster Seven sealed a deal for free-to-air rights to the 2023 Fifa Women’s World Cup after outbidding rivals SBS, Nine and Ten.

The EBU is believed to have faced strong competition from commercial broadcasters in some territories but no pan-regional challenger.

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