Pakistan
Pakistan Cricket Board’s new rights approach bears fruit but final income uncertain
The Pakistan Cricket Board is emerging from a round of global rights sales for the 2021-23 cycle with respectable rights fees, industry insiders say, in a vastly changed and more challenging market compared to its last sales cycle.
Sony agrees three-year deal for Pakistan cricket rights
Indian pay-television broadcaster Sony Pictures Networks has agreed a three-year media rights deal with the Pakistan Cricket Board, covering the board's home international matches and the annual Pakistan…
PCB announces international media-rights deals
The Pakistan Cricket Board has announced a series of international media-rights deals covering cricket played in the country during the 2021 to 2023 period
LaLiga announces China Mobile deal, Indian subcontinent rights tender
LaLiga has announced a media rights agreement in China with telco China Mobile, and launched a tender for rights in the Indian subcontinent
SuperSport lands three-year deal with Pakistan Cricket Board
SuperSport, the sub-Saharan African pay-television broadcaster, has signed a three-year rights deal with the Pakistan Cricket Board (PCB)
Tower Sports and SportzWorkz widen PCB production remit
Media companies Tower Sports and SportzWorkz have expanded their association with the Pakistan Cricket Board by agreeing a new production deal with the governing body
Deal terminated with Pakistan Super League’s international rights-holder
The Pakistan Cricket Board is seeking a new international rights deal for its franchise-based Twenty20 competition, the Pakistan Super League, after terminating its contract with Techfront International…
PCB lands $200m PTV deal, international rights award to follow
The Pakistan Cricket Board has agreed a new three-year domestic broadcast rights and cable distribution deal with state broadcaster PTV Sports and I-Media Communication Services, respectively, with international…
Blitz takes action over PSL media-rights payments
The Blitz agency, domestic broadcast rights-holder of the Pakistan Super League, has taken legal action against the Pakistan Cricket Board over rights payments for the suspended 2020 season of the Twenty20…
Sportsfever360 seeks to refresh cricket coverage in Pakistan in Stats Perform deal
Sports data and AI technology company Stats Perform has reached an agreement with Sportsfever360, a sports management organisation in Pakistan, to deliver Opta cricket data through Sportsfever360’s technologies a…
PCB tenders for media rights consultant
The Pakistan Cricket Board is searching for a consultant to help it with its media rights sales for home international matches in the 2020-23 period
PCB media revenue hit by lack of India matches
The Pakistan Cricket Board lost out on between $80m (€74m) and $90m in media-rights revenue during its last five-year rights cycle because it was unable to schedule home matches against India, according t…
PCB receives apology for betting streaming controversy
India-based agency ITW has apologised to the Pakistan Cricket Board for a mix-up that saw Pakistan Super League cricket matches streamed on UK betting website Bet365 against the board's wishes
Pakistan Super League connects with Oppo, agrees SNTV news access
Cricket's Pakistan Super League (PSL) has signed up Chinese telco Oppo as a sponsor ahead of its 2020 edition
Consortium featuring McDonald and Norris lands PSL production
The Pakistan Cricket Board has appointed the consortium of Tower Sports and SportzWorkz to handle broadcast production for the 2020 Pakistan Super League, the first edition of the Twenty20 competition…
PCB launches action over IMG-Reliance
The Pakistan Cricket Board (PCB) has filed a claim for damages against the IMG-Reliance agency after the Indian company pulled out of a production agreement for the Pakistan Super League Twenty20 competition…
World Snooker takes Facebook Live partnership into Pakistan
World Snooker has announced that it will extend its event coverage partnership with social media platform Facebook to cover Pakistan