EXCLUSIVE: Libra clubs hold out as Zeus pushes for Brazilian football betting deals
Zeus Sports Marketing and 1190 Sports are halfway to securing international betting and media rights to the Brazilian Série A in 2024, having agreed deals with 10 top-tier clubs for the upcoming season.
Brazilian clubs leave betting talks late as ZSM and 1190 push for clean sweep
Zeus Sports Marketing and 1190 Sports have agreed deals with 10 top-tier Brazilian clubs for the upcoming season, but the rights of Brazil’s biggest clubs remain unsold with the first round of Brasileirão fixtures beginning on Saturday, April 13.
TNT’s one-year WWE deal keeps UK fee flat
WWE’s one-year extension in the UK with TNT Sports kept both sides happy as the promotion prepares for a near-global media rights deal with Netflix.
NFL-Genius betting rights extension reaffirms that cash is king
The current crop of cash-plus-equity betting rights deals agreed by US sports leagues at the start of the decade are likely to be the last of their kind, according to industry experts polled by SportBusiness for its new Betting Rights Report 2024.
EXCLUSIVE: EFL shortlists Pitch, Relevent for international rights talks
The English Football League is entering into detailed talks with incumbent Pitch International and the US-based Relevent Sports Group as it nears its award of international broadcast rights, SportBusiness…
Sky snaps up US college sports rights at low cost
UK pay-television broadcaster Sky’s acquisition of US college football and basketball rights from ESPN will provide good exposure for American university sport through to the end of the 2024-25 season, but little in the way of remuneration.
Sky drives Premier League’s marginal gains as competition fades away
The English Premier League’s first domestic media rights auction for almost six years has produced an overall uplift of just over three per cent, prompting sighs of relief across offices in Paddington, Isleworth and Chiswick.
WBD helps NBA to marginal increase despite little UK competition
The NBA has secured a slight uplift for its media rights in the UK thanks to its domestic broadcast partner, Warner Bros. Discovery, stepping up in the absence of competition.
Lions tour value dips slightly in Sky renewal
Pay-television broadcaster Sky will pay a slightly decreased fee for the British and Irish Lions tour of Australia in 2025, owing to a lack of strong competition for the rights.
In Focus: Rugby World Cup
SportBusiness Media takes a deep dive into the numbers driving the commercial success of the Rugby World Cup.