Landmark NHL deal amplifies strategic shift for ESPN, Disney
The NHL has secured a 33-per-cent increase in its US media rights income from the sale of its 'A' package alone.
NFL signs more than $110bn worth of domestic media rights deals
The National Football League has solidified its domestic media rights distribution well into the next decade and reaffirmed its position as the pre-eminent programming in all of American television, regardless…
March Madness produces record ad sales for CBS, Turner
Despite ongoing issues with both sports television ratings in the United States and the administration of the ongoing college basketball season amid the Covid-19 pandemic, officials for CBS Sports and…
Disney+ hits 100 million subscribers
The Walt Disney Co
Disney+ hits 100 million subscribers
Fast-growing streaming service hits latest milestone
Playfly Sports acquires trio of Fox Sports agencies
Pennsylvania-based sports marketing outfit Playfly Sports has completed an acquisition of three prior Fox Sports agencies - Home Team Sports, Impression Sports, and Fox Sports College Properties - that…
AT&T strikes deal with TPG to spin off DirecTV
Telecommunications giant AT&T has finalized a deal with American private equity group TPG Capital to spin off satellite television provider DirecTV and turn it into a standalone company
Sinclair readies new sports video app, pushes on gamification
Sinclair Broadcast Group is nearing completion on a reconstructed new mobile application that will support its sports streaming efforts, particularly those from its portfolio of 21 regional sports networks,…
UFC strikes multi-year agreement with TikTok
The Ultimate Fighting Championship has struck a multi-year agreement with popular short-form video sharing platform TikTok in which the mixed martial arts property will materially expand its social media…