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March Madness produces record ad sales for CBS, Turner

Despite ongoing issues with both sports television ratings in the United States and the administration of the ongoing college basketball season amid the Covid-19 pandemic, officials for CBS Sports and Turner Sports said they are generating record ad sales for the upcoming NCAA men’s basketball tournament.

The two networks, which share coverage of the prominent event widely known as March Madness, said they are “virtually sold out” of ad inventory for the tournament, with the exception of a handful of units being held in reserve for one Final Four contest and the national championship game, both of which will be on CBS. And pricing that increased at an undisclosed percentage has, as a result, produced record ad sales revenue for the event.

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