Eric Fisher, US Editor

Multi-sport

The competitiveness of the emerging American sports betting landscape and increasingly discrete nature of sportsbook-related sponsorships were on full display as Turner Sports signed a pair of distinct…
NFL

Online retail and streaming giant Amazon is continuing to expand its presence within the National Football League, securing rights to stream one of the league's two newly formed Wild Card playoff games,…
Media

Separate agreements divided between network's NBA programming, other properties
NFL

Online retail and video streaming giant Amazon is rolling out a series of new features and original programming for the October 8 start of its Thursday Night Football streaming for the National Football…
Baseball

Major League Baseball be prominently featuring the New York Yankees and Los Angeles, perennially two of the league’s most popular clubs, during this week’s Division Series playoffs, with each team to …
Baseball

Major League Baseball this week is unveiling a new postseason marketing campaign featuring popular entertainer DJ Khaled
Baseball

Major League Baseball this week will be seen on the ABC broadcast network in the United States for the first time since 1995 as the league’s newly expanded playoffs begin.
Baseball

Major League Baseball has finalized a seven-year media-rights deal with Turner Sports worth more than $3.7bn (€3.2bn), keeping the WarnerMedia-owned outlet in the fold as one of the league’s key partners.
NFL

The opening weekend of the 2020 National Football League provided a decidedly mixed bag on United States television ratings, leaving any conclusions about the full state of the league’s viewership amid t…
Multi-sport

ESPN’s aggressive march into sports betting-related content is continuing unbated as the American sports media giant has entered into separate multiyear link integration agreements with Caesars Entertainment a…