NFL’s 2020 opener sees audience dip of 11 per cent
Facing unprecedented sports competition with the industry’s readjusted game schedules due to the Covid-19 pandemic, the opening game of the National Football League’s 2020 season saw a double-digit per…
NBCUniversal plans broad promotional blitz for NFL opener
NBCUniversal is planning a company-wide media and marketing blitz on September 10 to support to the start of the 2020 National Football League season, happening that night on NBC Sports with the network’s c…
Verizon creates communal experience for live NFL streaming
Verizon Media, along with subsidiary media entity Yahoo Sports, is debuting for the upcoming National Football League season a new co-watching experience designed to aid communal viewing of games during…
CBS Sports’ NFL ad sales hold steady amid pandemic
Sean McManus, CBS Sports chairman, said the network’s advertising sales for the upcoming National Football League season are on pace with last year, despite the global economic hit from the Covid-19 p…
MLB rolls out expanded digital video archive
Major League Baseball this week is widely debuting the MLB Film Room, a new digital video archive product aimed at enabling far greater user customization and distribution of the the league’s extensive f…
Kentucky Derby ratings down, but still strong amid pandemic
United States television ratings for the Kentucky Derby on September 5 showed both sharp drops from last year and strong results amid the ongoing Covid-19 pandemic
NFL Network, NFL RedZone get carriage on YouTube TV
The National Football League has struck a new carriage agreement with the Google-owned YouTube that will see the NFL Network and NFL RedZone distributed on the YouTube TV over-the-top streaming service
BeIN Sports strikes international rights deal for Karate Combat
Karate Combat, a two-year-old professional, full-contact karate league, has signed an international media rights agreement with global broadcaster beIN Sports covering 37 markets including the United States
NBC Sports to use new overhead camera angle for Sunday night NFL games
NBC Sports it will deploy a new and immersive overhead camera angle for its production of Sunday Night Football during the 2020 National Football League season
Royals strike renewal of local rights deal with Sinclair
Major League Baseball’s Kansas City Royals have renewed their local rights agreement with Fox Sports Kansas City, owned by Sinclair Broadcast Group, in a multiyear deal.