Tom King, Asia Office

Motorsport

Australian motor racing series Supercars has agreed a deal with YouTube, under which the video platform will offer paid-for live streaming coverage to audiences outside Australia and New Zealand
Cricket

This year’s Big Bash League was the most-watched tournament in league history, according to Cricket Australia. An average audience of 1.4
Multi-sport

Chinese short-form video platform Kuaishou saw its shares almost triple in its Hong Kong stock market debut after a $5.4bn (€4.5bn) initial public offering.
Football

China-based sports digital consultancy and marketing platform Mailman has released its digital performance index ranking European clubs, leagues and players online in the country, and has ranked Barcelona…
Cricket

The fourth edition of the Abu Dhabi T10 League has secured coverage to air the tournament in 100 countries
Motorsport

Pay-television broadcaster Sky New Zealand has agreed a deal to be the exclusive broadcaster in the country for Australian Racing Group and Shannons Motorsport Australia Championship events in 2021
Football

The Asian Football Confederation has announced a rights deal with Turkish pay-television broadcaster D-Smart to broadcast AFC competitions in the country from 2021 to 2024
Motorsport

Last year’s Covid-19-disrupted F1 season led to a record number of fans tuning in to the F1 virtual action for their racing fix. A total of 11.4
Multi-sport

The former head of Disney in Asia, Uday Shankar, is forming a new venture with James Murdoch to invest in technology and media opportunities in India and other Asian markets
Football

Football’s world governing body has launched 'Fifa Sound', a fan engagement initiative combining music and football created in partnership with global music company Universal Music Group.