British & Irish Lions

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Boutique agencies were at the fore in the sales process for international rights to the British & Irish Lions 2021 tour of South Africa, with the bigger players opting not to participate due to the carving out of key territories.

The British & Irish Lions touring side maintained the value of its media rights in the UK and Ireland in a deal with pay-television broadcaster Sky for next year’s tour of South Africa.

The UK-based media rights agency RDA has acquired the rights to exclusively distribute a documentary about rugby league’s Great Britain Lions’ 2019 tour to broadcasters worldwide.

The UK-based RDA agency has been appointed as the exclusive media-rights distributor for the upcoming British & Irish Lions tour of South Africa in a range of territories

The British & Irish Lions rugby union body will restart the invitation to tender process in August for free-to-air highlights rights in the UK to next year’s Great Britain and Ireland tour of South Africa.

Pay-television broadcaster Sky has acquired exclusive rights in the UK and Ireland to the 2021 British and Irish Lions' three-Test rugby union series against South Africa as well as the Lions’ five warm-up m…