Boutique agencies were at the fore in the sales process for international rights to the British & Irish Lions 2021 tour of South Africa, with the bigger players opting not to participate due to the carving out of key territories.
The British & Irish Lions rugby union body will restart the invitation to tender process in August for free-to-air highlights rights in the UK to next year’s Great Britain and Ireland tour of South Africa.
Pay-television broadcaster Sky has acquired exclusive rights in the UK and Ireland to the 2021 British and Irish Lions' three-Test rugby union series against South Africa as well as the Lions’ five warm-up m…
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