Reginald Ajuonuma

Inside this issue: TENNIS: Amazon seeks UK tennis dominance with WTA rights play FOOTBALL: IMG hopes of emerging unscathed from Serie A antitrust probe hang in the balance

Amazon secured Women’s Tennis Association (WTA) Tour rights in the UK for the 2020-23 cycle with a bid nearly 60 per cent higher than incumbent pay-television broadcaster BT Sport's current fee, SportBusiness Media understands, as the tech and ecommerce giant moves to establish a dominant position in UK tennis broadcasting.

Euroleague Ventures – the joint venture between Euroleague Basketball and the IMG agency –secured a robust price from sports streaming service DAZN for the 2019-20 to 2022-23 rights cycle in Spain despite an initially unpromising market outlook, SportBusiness Media understands.

W Series, the all-female motorsport competition, is prioritising exposure over revenue in its media-rights strategy for the series’ inaugural year, it has told SportBusiness Media, although it would be difficult for the series to adopt any other approach, according to industry experts.

Inside this issue: MULTI-SPORTS: Government pressure drives France Télévisions’s Olympics sublicensing deal FOO

French commercial broadcaster TF1 was expecting to recoup 40 per cent of its outlay on the 2019 Rugby World Cup from its ill-fated attempt to find a sublicensee, SportBusiness Media understands.

The French government strongly encouraged public-service broadcaster France Télévisions to reach an Olympics sublicensing deal with US media group Discovery for the 2022 to 2024 cycle to ensure the widest access to the Paris 2024 games, SportBusiness Media understands.

Spain’s Mediapro agency and public broadcaster TVE will likely try again to acquire LaLiga’s two unsold domestic free-to-air rights packages for the 2019-20 to 2021-22 cycle, SportBusiness Media understands.

The MyCujoo chief executive explains how his company sees its opportunity in lower-tier rights, playing communities and white-label streaming solutions.

Football streaming platform MyCujoo is in talks with the Confederação Brasileira de Futebol to expand its broadcast portfolio in the country, the company’s chief executive officer, Pedro Presa has told SportBusiness Media.