BWF World Tour
BWF benefits from pan-regional battle in Apac but value drops in Malaysia
Competition between budding pan-regional players SPOTV and Eleven helped the Badminton World Federation increase the value of its media-rights in a string of Asia-Pacific markets in a recent deal.
SPOTV confirms BWF rights in 12 Asia-Pacific markets
Sports broadcaster SPOTV has acquired Badminton World Federation media rights in 12 Asia-Pacific markets in a five-year deal, from 2022 to 2026, brokered by the Infront agency