South-East Asia

Latest Features

Indonesian OTT platform Mola TV is scaling back its investment in sports content after concluding it is not delivering value for money. The move is a blow to rights-holders selling into Indonesia as the well-resourced Mola has recently been the source of considerable rights-fee inflation.

The Bundesliga has secured what local experts consider a solid fee in a new deal with the Next Media agency in Vietnam, as well as commitments to joint brand-building and football development projects that the league hopes will build the value of the property.

Robert Klein, CEO, and Kevin Sim, Head of Asia-Pacific, at Bundesliga International explain the German football league’s approach to the first two media-rights deals of its new sales cycle in Asia, in Japan and Vietnam.

Vietnam’s hot market for national-team football rights helped Lagardère Sports secure an increase in the value of rights in the country for the 2020 Asean Football Federation Championship.

In the latest interactive monthly data report, SportBusiness Media analyses the media-rights landscape in Southeast Asia

Dentsu, the Japanese advertising agency heavily involved in sports marketing, has concluded a number of broadcast deals for the J.League ahead of the Japanese top flight’s resumption on July 4.

Sports data and technology company Genius Sports has agreed a live streaming deal with the Volleyball Association of Singapore

Chinese technology giant Tencent has announced the purchase of Malaysian online streaming service Iflix’s “content, technology, and resources” as it seeks to enhance its presence in Southeast Asia. T

The German Bundesliga has agreed a new five-year, exclusive media-rights deal with agency Next Media in Vietnam, covering the seasons from 2020-21 to 2024-25

Features

Winnie Chan discusses the latest Malaysian Football League domestic media and sponsorship rights deals and the challenges the league has faced, and the action it is taking to overcome them.

The value of the Malaysia Football League’s domestic media and sponsorship rights have dropped significantly in the latest deal with Telekom Malaysia after two previous rights rounds of inflated valuations and, ultimately, collapsed deals.

OTT platform Mola TV has lit a fire under the Indonesian sports-media industry in the last year with the rapid rollout of its new service and a string of media-rights acquisitions. In an exclusive interview, Mirwan Suwarso, a representative of the company, tells SportBusiness Media that sports content is the spearhead of a wider plan by parent company Djarum to create a major domestic and international media business.

The Plan B Media agency is in talks with multiple broadcasters in Thailand to sublicense the Tokyo 2020 Olympics rights, which it acquired from the Japan-based Dentsu agency in a surprise move this summer.

The Football Association of Thailand and its media-rights sales adviser, the Octagon agency, expect a competitive market to deliver a revenue increase of over a third in their forthcoming tender for domestic and international rights to club and home-fixture national team events for the 2021-28 cycle.

Filipino pay-television broadcaster Solar Entertainment Corporation withdrew from talks to renew its long-held rights to the National Basketball Association last week after deciding the property had become too expensive, SportBusiness Media understands.

DAZN has sublicensed its rights to Spanish football’s LaLiga in Vietnam to local pay-television broadcaster SCTV from 2019-20 to 2022-23, substantially cutting its losses on the property after postponing plans to launch an OTT service in Southeast Asia. 

Indonesian media company Elang Mahkota Teknologi (Emtek) has agreed a two-season deal with Uefa for Champions League and Europa League rights, which became available after the collapse of the rights-holder’s deal with the Futbal Momentum Asia agency.

Mola TV, the new entrant to Indonesia’s sports broadcasting market, is employing a novel strategy straddling pay-television, free-to-air and digital distribution channels to exploit the Premier League rights it has acquired for the upcoming 2019-22 cycle.

The value of rights in Vietnam for the Uefa European Championship increased by over 40 per cent in the latest deal with the incumbent public-service broadcaster VTV, covering the 2020 tournament, which is held every four years.

After two failed negotiations in an uncompetitive environment, the English Premier League has completed a deal in Thailand, Cambodia and Laos with pay-television broadcaster TrueVisions that will see the value of its rights halve.

The collapse of Telekom Malaysia’s deal for domestic football rights is part of a politically-driven restructuring at the government-linked telco that has seen it exit the entire sports rights market, local industry experts say.

English Premier League rights are set to fall in value in yet more Asian markets, with weak competition triggering a 32 per cent drop in the value of its rights in Japan and the Philippines.

The English Premier League has avoided a dramatic decrease in the value of its rights in Vietnam after media group Canal Plus swooped in following the collapse of talks between the league and social media giant Facebook.

The Dentsu agency got off to a good start in its 2020 and 2022 Olympics rights sales in Southeast Asia, striking a deal in Singapore that delivered a fee increase and avoided a repeat of the fraught negotiations for Rio 2016.

The value of English Premier League rights has fallen significantly in Singapore and declined once again in Malaysia with each country’s incumbent rights-holder needing to cut costs internally and facing little external competition.

The value of Ultimate Fighting Championship rights has fallen in the Philippines, but local sources say the result is still a good one for the promotion and its owner, IMG, given current market dynamics

The Premier League secured an uplift of more than 40 per cent in its deal in Indonesia with new-entry pay-television operator Mola TV, SportBusiness Media has learned

Fox Sports Asia’s new two-and-a-half-season deal with IMG for Serie A rights in Singapore and Malaysia, is understood to be worth about $7m (€6.1m) for both territories combined, equating to about $2.3m