European Super League

Generation Z is glued to football on social platforms and is willing to pay for content, but cultivating their love for the sport will require much greater access and engagement.

The founding members of the European Super League Company believe they can earn €4bn ($4.82bn) per season from media and marketing rights should their proposed breakaway from Uefa club competitions become a reality, SportBusiness Media understands.

The founding members of the European Super League Company believe they can earn €4bn ($4.82bn) per season from media and marketing rights should their proposed breakaway from Uefa club competitions become a reality, SportBusiness Media understands.