German 2. Bundesliga

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The German Bundesliga’s strategy of intertwining international media-rights agreements with ancillary brand-building and football development activities has continued in its deal with Indonesian OTT and pay-television platform Mola TV.

The German Football League (DFL) faced an absence of new bidders, a change in strategy from incumbent Sky Deutschland and an unstable economy as it went to market with its 2021-25 domestic rights. The tough conditions left experts to conclude the league had done well to avoid a larger income drop for the cycle.

Japanese pay-television broadcaster Sky PerfecTV has renewed its German Bundesliga rights at a small discount, in a deal covering the five seasons from 2020-21 to 2024-25, SportBusiness Media understands.

Gazprom Media-owned Match TV has signed a new deal extending its Bundesliga rights in Russia for a further four seasons, from 2021-22 to 2024-25

Sport1 has extended a sublicensing deal with pay-television broadcaster Sky Deutschland that will allow the German commercial broadcaster to offer free highlights of the 2

The German Football League (DFL) has awarded domestic live rights to the German Bundesliga, from 2021-22 to 2024-25, to pay-television broadcaster Sky Deutschland and OTT streaming service DAZN