![DFL chief executive Donata Hopfen. (Photo by Marvin Ibo Guengoer - GES Sportfoto/Getty Images)](https://uploads-sportbusiness.imgix.net/uploads/sites/2/2022/09/GettyImages-1412485557.jpg?auto=compress,format&crop=faces,entropy,edges&fit=crop&w=620&h=414)
German Football League (DFL) chief executive Donata Hopfen has called on the organisation to be “more ambitious” with its commercial targets and extract more value from its international media rights.
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