IIHF World Championship
Infront has sealed a big increase in value for International Ice Hockey Federation rights across the Nordics, in a deal with the Nordic Entertainment (Nent) Group that will help cover the increased costs of its own recently-signed global rights agreement.
The Infront agency has almost doubled the value of the International Ice Hockey Federation’s global media and marketing rights and promised future digital investment and collaboration to seal a 10-year agreement.
Multi-territory broadcaster Modern Times Group renewed National Hockey League rights across the Nordics late last month, but missed out on the sport’s World Championship rights in Sweden.
The International Ice Hockey Federation has announced plans to host its first Esports Fan Championship later this month
Austrian public-service broadcaster ORF agreed a new multi-faceted deal with the Infront agency for rights to European Handball Federation, International Ice Hockey Federation and International Skating…
The Nordic Entertainment (Nent) Group continues to pick up exclusive winter sports rights in the Nordics, agreeing a new deal until 2028 with the Infront agency for International Ice Hockey Federation…
The Infront agency has signed a 10-year extension to its media and sponsorship rights sales agreement with the International Ice Hockey Federation