IIHF World Championship
Features
Infront begins to cover IIHF costs in exclusive Nordics Nent deal
Infront has sealed a big increase in value for International Ice Hockey Federation rights across the Nordics, in a deal with the Nordic Entertainment (Nent) Group that will help cover the increased costs of its own recently-signed global rights agreement.
Infront doubles outlay, enhances cooperation to secure long-term IIHF deal
The Infront agency has almost doubled the value of the International Ice Hockey Federation’s global media and marketing rights and promised future digital investment and collaboration to seal a 10-year agreement.
MTG renews NHL but misses out on IIHF rights in Sweden
Multi-territory broadcaster Modern Times Group renewed National Hockey League rights across the Nordics late last month, but missed out on the sport’s World Championship rights in Sweden.