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Infront doubles outlay, enhances cooperation to secure long-term IIHF deal

BRATISLAVA, SLOVAKIA - MAY 26: Kevin Lankinen #30, goaltender of Finland tends net against Canada during the 2019 IIHF Ice Hockey World Championship Slovakia final game between Canada and Finland at Ondrej Nepela Arena on May 26, 2019 in Bratislava, Slovakia. (Photo by Martin Rose/Getty Images)

The Infront agency has almost doubled the value of the International Ice Hockey Federation’s global media and marketing rights and promised future digital investment and collaboration to seal a 10-year agreement.

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