Infront doubles outlay, enhances cooperation to secure long-term IIHF deal
BRATISLAVA, SLOVAKIA - MAY 26: Kevin Lankinen #30, goaltender of Finland tends net against Canada during the 2019 IIHF Ice Hockey World Championship Slovakia final game between Canada and Finland at Ondrej Nepela Arena on May 26, 2019 in Bratislava, Slovakia. (Photo by Martin Rose/Getty Images)
The Infront agency has almost doubled the value of the International Ice Hockey Federation’s global media and marketing rights and promised future digital investment and collaboration to seal a 10-year agreement.
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Wanda Sports’ mass participation drive and its subsidiary Infront’s push for summer sports were the basis for their decision to push into athletics through a record 10-year agreement with the International Association of Athletics Federation, from 2020.
Infront has sealed a big increase in value for International Ice Hockey Federation rights across the Nordics, in a deal with the Nordic Entertainment (Nent) Group that will help cover the increased costs of its own recently-signed global rights agreement.
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