Lanka Premier League

Recent deals in India for the Lanka Premier League and the new US-based Major League Cricket show there is no growing appetite for second- or third-tier T20 leagues from broadcasters in the market.

Media group Disney Star has secured exclusive rights in the Indian subcontinent and the Middle East and North Africa to the Lanka Premier League T20 tournament

Pay-television broadcaster Sony Pictures Networks has renewed its exclusive rights in the Indian subcontinent for the Lanka Premier League ahead of the third edition of tournament

The Sri Lankan cricket board plans to launch a new T10 cricket franchise league, working with sports marketing firm TTen Global Sports

Shopping app Daraz has been taking a unique approach to combining sport and ecommerce in Pakistan and other South Asian markets.

FreeSports, the UK free-to-air channel, has acquired exclusive rights to this month’s Lanka Premier League.

The Marron Media agency will be the exclusive international media rights sales agent for the Lanka Premier League for the second successive year

Indian pay-television broadcaster Sony Pictures Networks has secured television and digital rights in India for this year's second edition of the Lanka Premier League

Innovative Production Group, the commercial rights-holder of the Lanka Premier League Twenty20 cricket competition, has established a joint venture with UK-headquartered agency Redstrike

Streaming platform LIVENow has broadened its cricket portfolio by acquiring rights to the new Lanka Premier League tournament

Innovative Production Group (IPG), the Dubai-based sports marketing agency, has been awarded marketing and organisation rights for the Lanka Premier League, a new Twenty20 cricket tournament in Sri Lanka