Uefa Champions League

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Uefa has continued its success in the DACH region by more than doubling the value of its club competition rights in Austria and significantly increasing them in Switzerland.

In the latest interactive monthly data report, SportBusiness Media analyses the media-rights landscape in the Middle East and Africa.

Uefa has increased the value of Champions League rights in Germany by nearly 70 per cent in the 2021-24 cycle, driven by an intense broadcaster battle in which DAZN ousted Sky Deutschland and Amazon made another foray into premium football.

There are two truisms in the sale of sports media rights which at first glance appear difficult to reconcile. One is that every market has a unique set of characteristics and the value earned is contingent upon those characteristics at the moment the rights are sold. The other is that the early deals in a market-by-market sales cycle create a psychological benchmark which affects how sales in the following markets play out.

Mediapro’s accusation of impropriety in the Uefa Champions League tender process in France has cast a cloud over a record rights-fee outcome for Uefa in the country. But the agency’s threat to take Uefa to court may not be credible, industry experts told SportBusiness Media.

European football's governing body, Uefa, and Spain’s LaLiga have both made available their wealth of archive content on their own broadcast platforms amid the ongoing Covid-19 crisis.

The Team Marketing agency has initiated the sales process for broadcast rights in the Nordics to Uefa club competitions across the 2021-22 to 2023-24 cycle, SportBusiness understands

The Team Marketing agency has issued invitations to submit offers (ISOs) for broadcast rights in Spain to the Uefa Champions League, Europa League and Europa Conference League across the 2021-22 to 2023-24…

Calls for the UK government to add golf’s Open Championship, the Ashes cricket series and the final of football’s Uefa Champions League to the so-called ‘crown jewels’ list of sporting events have reporte…

Features

USA

Competition to create effective digital offerings in the US drove a hike in value for Uefa’s club competitions for the 2021-22 to 2023-24 cycle. CBS overcame strong opposition to surprise the market in acquiring English-language rights, while Univision renewed its high-performing Spanish-language rights.

BT’s huge outlay for Uefa club competition rights in the 2021-24 cycle was driven by the UK telco's need to retain a viable sports broadcasting proposition.

In October, DAZN executive chairman John Skipper described the UK as “a logical DAZN market”, pinpointing three potential avenues of entry: rights to the English Premier League, boxing, and tennis. But experts and insiders surveyed by SportBusiness say DAZN should treat the UK market with caution.

Uefa, European football’s governing body, could be on the verge of a sharp downturn in Champions League media-rights revenues for the 2021-24 cycle, with specific factors in the key UK and France markets exacerbating a broader price correction already anticipated for similar high-profile properties.

Indonesian media company Elang Mahkota Teknologi (Emtek) has agreed a two-season deal with Uefa for Champions League and Europa League rights, which became available after the collapse of the rights-holder’s deal with the Futbal Momentum Asia agency.

Uefa will go to market later this year with the rights to the Champions League and Europa League under pressure from Europe’s top clubs to at least maintain the kind of growth it enjoyed in the current cycle. But there are reasons why that will be a massive challenge.

Sky Italia is taking a calculated gamble in agreeing a two-year sublicensing deal with Mediaset for Uefa Champions League rights. Sky’s legal dispute with Italian public-service broadcaster Rai over the latter's option to renew the rights has not yet been resolved. If Rai eventually wins, it could sue Sky for damages.

Social media giant Facebook’s challenges around its Copa Libertadores coverage in Latin America have convinced it that non-exclusive rights models form “one of the best ways” of breaking into markets where entrenched viewing habits restrict the potential for exclusive rights to grow engagement with the platform.

In the latest interactive monthly data report, SportBusiness Media analyses the media-rights landscape in Latin America.

In the latest interactive monthly data report, SportBusiness Media analyses the media-rights landscape in Latin America.

Mediaset ‘at the window’ for Champions League as Rai-Sky renewal talks stall Broadcaster is thought to have offered uplift on Rai’s €40m per season Refi

Greek public-service broadcaster ERT will recoup almost a quarter of its investment on the first two years of its deal for Formula One motor racing championship rights in a ‘cash plus content’ sublicensing agreement with pay-television broadcaster Cosmote.

The beIN Media Group has so far been the main beneficiary of the DAZN Group’s decision to delay the launch of its OTT service in Southeast Asia.

Econet closes its African pay-TV platform and agrees repayment schedule with rights-holders Rights-holders affected by closure include the IOC, the NBA, Fifa and Uefa

The English Premier League has benefited from a second successive strategic bid for its rights in France but that did not prevent a fall in their value

Chinese state broadcaster CCTV last week agreed a sublicensing deal with the Suning conglomerate to acquire Uefa Champions League rights for the remainder of the current cycle, from 2018-19 to 2020-21

The value of Uefa club competition rights in Ukraine has decreased drastically after Media Group Ukraine and telco Volia jointly acquired rights to both the Champions League and the Europa League

Sony Pictures Networks India’s deal for Uefa club-competition rights last month has produced a marginally better result for Uefa than market experts anticipated, but still sees a dramatic decrease in t…

Chinese state broadcaster CCTV is in discussions to renew rights to three of its most important football properties: the Uefa Champions League, Germany’s Bundesliga and Italy’s Serie A.