Uefa Champions League

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Uefa has maintained the value of its club competitions in Portugal through renewals with pay-television broadcasters Eleven Sports and Sport TV.

Uefa has seen the value of its top-tier Champions League competition fall by a fifth in Italy for the coming 2021-24 cycle. But the drop has been cushioned by the entry of ecommerce giant Amazon, which has committed a considerable amount to acquire a package of rights.

European football’s governing body Uefa has increased the value of its top-tier Champions League rights in Albania in the 2021-24 cycle by almost a third while also securing free-to-air coverage.

After a five-month delay and a few matches shaved off the top, this season’s Uefa Champions League and Europa League have finally come to a close. The one-legged format used from the quarterfinals produced one of the most exciting tournaments in recent memory, prompting Uefa president Aleksander Čeferin to ponder whether Uefa could learn a thing or two for future seasons.

Swiss pay-television broadcaster Teleclub prioritised retaining a level of exclusivity in choosing to sublicense free-to-air Uefa club competition rights to CH Media over SRG.

Broadcasters in Australia and New Zealand have been asked to lodge their first-round bids for Uefa Champions League rights by the middle of next month following the launch of the sales process by the Team…

Indonesian media group Emtek has renewed its rights for Uefa club competitions for the next three-year cycle, 2021-22 to 2023-24

International OTT streaming platform Megogo has acquired exclusive rights to all Uefa club competitions in Ukraine, from 2021-22 to 2023-24

Broadcast rights to the Uefa Champions League, Europa League and new third-tier Europa Conference League are poised to hit the market in Brazil, it has been reported

Features

Nordic Entertainment (Nent) Group’s rivals paid big fees to seal crucial Uefa club competition rights, allowing European football’s governing body to more than double its media-rights income in the Nordics.

Incumbent Match TV overcame pressure from Russian internet players to retain rights to Uefa’s club competition for the 2021-24 cycle, albeit at a steep increase on its current outlay, SportBusiness Media understands.

Spanish telco Telefónica, which owns Movistar, has capitalised on a lack of competitive bids to acquire Uefa’s club rights in the 2021-24 cycle.

Uefa has more than doubled the value of its club competition media rights across five Balkan countries, awarding almost all rights to aggressive bidder Telekom Srbija, as the telco’s battle with rival United Media intensified.

Uefa has continued its success in the DACH region by more than doubling the value of its club competition rights in Austria and significantly increasing them in Switzerland.

In the latest interactive monthly data report, SportBusiness Media analyses the media-rights landscape in the Middle East and Africa.

Uefa has increased the value of Champions League rights in Germany by nearly 70 per cent in the 2021-24 cycle, driven by an intense broadcaster battle in which DAZN ousted Sky Deutschland and Amazon made another foray into premium football.

There are two truisms in the sale of sports media rights which at first glance appear difficult to reconcile. One is that every market has a unique set of characteristics and the value earned is contingent upon those characteristics at the moment the rights are sold. The other is that the early deals in a market-by-market sales cycle create a psychological benchmark which affects how sales in the following markets play out.

Mediapro’s accusation of impropriety in the Uefa Champions League tender process in France has cast a cloud over a record rights-fee outcome for Uefa in the country. But the agency’s threat to take Uefa to court may not be credible, industry experts told SportBusiness Media.
USA

Competition to create effective digital offerings in the US drove a hike in value for Uefa’s club competitions for the 2021-22 to 2023-24 cycle. CBS overcame strong opposition to surprise the market in acquiring English-language rights, while Univision renewed its high-performing Spanish-language rights.

BT’s huge outlay for Uefa club competition rights in the 2021-24 cycle was driven by the UK telco's need to retain a viable sports broadcasting proposition.

In October, DAZN executive chairman John Skipper described the UK as “a logical DAZN market”, pinpointing three potential avenues of entry: rights to the English Premier League, boxing, and tennis. But experts and insiders surveyed by SportBusiness say DAZN should treat the UK market with caution.

Uefa, European football’s governing body, could be on the verge of a sharp downturn in Champions League media-rights revenues for the 2021-24 cycle, with specific factors in the key UK and France markets exacerbating a broader price correction already anticipated for similar high-profile properties.

Indonesian media company Elang Mahkota Teknologi (Emtek) has agreed a two-season deal with Uefa for Champions League and Europa League rights, which became available after the collapse of the rights-holder’s deal with the Futbal Momentum Asia agency.

Uefa will go to market later this year with the rights to the Champions League and Europa League under pressure from Europe’s top clubs to at least maintain the kind of growth it enjoyed in the current cycle. But there are reasons why that will be a massive challenge.

Sky Italia is taking a calculated gamble in agreeing a two-year sublicensing deal with Mediaset for Uefa Champions League rights. Sky’s legal dispute with Italian public-service broadcaster Rai over the latter's option to renew the rights has not yet been resolved. If Rai eventually wins, it could sue Sky for damages.

Social media giant Facebook’s challenges around its Copa Libertadores coverage in Latin America have convinced it that non-exclusive rights models form “one of the best ways” of breaking into markets where entrenched viewing habits restrict the potential for exclusive rights to grow engagement with the platform.

In the latest interactive monthly data report, SportBusiness Media analyses the media-rights landscape in Latin America.

In the latest interactive monthly data report, SportBusiness Media analyses the media-rights landscape in Latin America.