The value of Uefa’s national-team rights in Scandinavia from 2022-23 has risen sharply, with the European governing body the latest rights-holder to prosper in the region amid a push by broadcasters to seal long-term deals for premium properties.
European football’s governing body Uefa has secured a huge hike in revenues from national-team rights in Finland as public-service broadcaster YLE overcame strong competition to secure a long-term deal.
Uefa is close to completing a record-breaking deal for rights to the 2024 European Championship with Deutsche Telekom, in what would be the largest fee ever received by Uefa for European Championship rights in a single market.
The value of rights in Vietnam for the Uefa European Championship increased by over 40 per cent in the latest deal with the incumbent public-service broadcaster VTV, covering the 2020 tournament, which is held every four years.
TV4 Media, the Telia-owned broadcasting company that owns Swedish commercial broadcaster TV4, has acquired rights to the Uefa European Championships in 2024 and 2028 together with Swedish public-service…
Uefa’s national-team rights revenue in Japan is set to shrink in the 2018-19 to 2021-22 cycle, covering Euro 2020, with demand hit by next year’s Tokyo Olympics and last year’s collapse of the MP & Silva agency.
Uefa increased the value of its European Championship in Portugal by about 35 per cent last week after delaying the tender process proved successful thanks to the arrival of sports broadcaster Eleven in the country.
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