Denmark

Football
Media

Spring Media, the Scandinavian agency on the verge of being bought by Two Circles, has strengthened its portfolio with an international rights distribution deal for the Danish Superliga.
Football
Host Broadcast & Production

Danish Superliga domestic rights-holder Viaplay claims to have terminated its agreement with Matchday Production just over two months into the joint venture’s first season of handling the host broadcast f…
American Football
Media

TV2 Denmark has agreed a 'multi-year' NFL rights deal just over six months after ending its previous contract one year early to step away from the sport.
Tennis

DR secured a three-year deal for its Wimbledon rights following a one-year agreement last year as Denmark continues to provide strong returns for tennis rights-holders. 
Football
Media

Disney's entry into the Nordics rights market, landing the Uefa Europa League and Conference League in Denmark and Sweden, enables it to secure locally relevant content ahead of a more potentially heavyweight rights spend.
Football
Media

Amazon has made its first move into the sports media rights space in the Nordics, striking a deal with Viaplay Group for a package of English Premier League matches
Football
Media

Viaplay Group has strengthened its grip on domestic football in Denmark, sealing a new exclusive agreement for the Pokalen knockout cup competition.
Tennis
Media

DR, the public-service broadcaster in Denmark, has committed to showing the Wimbledon Championships for at least the next three editions, having struck a last-minute single tournament deal last year.
Football
Finance & Law

No other football league or competition in Europe will be able to use the name, The Super League, after the European Union Trade Mark Office sided with Denmark's Superligaen A/S.
Football
Media

DR, the public-service broadcaster in Denmark, has struck a four-year deal with the Danish Football Association (DBU) covering rights to the qualifiers for the Uefa Women's Euro 2025 and the 2027 Fifa…
Multiple Sports
Media

Viaplay Denmark is raising the price of its all-encompassing subscription package by 11 per cent to DK499 (€66.95/$72.04) per month.
Football

The Danish Superliga has generated a marginal increase in its new six-season domestic media rights agreements with TV2 and Viaplay, reflecting a sluggish marketplace shorn of competition and hindered by legislative restrictions.
Football
Media

An invitation to tender for Danish football’s Pokalen knockout cup competition, covering 2024-25 to 2029-30, has been issued.
Football
Media

Fresh off the back of retaining Danish Superliga rights, Viaplay has set its sights on keeping the Uefa Champions League on its screens in Denmark as it plots a path back to profitability
Football
Media

TV2, the government-owned broadcaster in Denmark, and Viaplay have landed domestic media rights to the Danish Superliga in new six-year deals that strengthen the embattled latter's portfolio ahead of any…
Road Cycling
Media

One of the most intense head-to-head battles in recent years in road cycling had the knock-on effect of producing stellar television ratings for this year’s Tour de France in the three key contributing m…
Tennis
Media

Chinese media group Shinai Sports has signed a two-year extension to its media rights deal for the Wimbledon tennis grand slam
Tennis
Media

TV2, the commercial broadcaster in Denmark, will continue to show men's tennis' ATP Tour until the end of the 2026 season, after securing a new rights agreement