Danish Superliga averts rights fee drop despite lack of competition

(Marvin Ibo Guengoer - GES Sportfoto/Getty Images)
(Marvin Ibo Guengoer - GES Sportfoto/Getty Images)
The Danish Superliga has generated a marginal increase in its new six-season domestic media rights agreements with TV2 and Viaplay, reflecting a sluggish marketplace shorn of competition and hindered by legislative restrictions.

This content is available to SportBusiness Media subscribers only

Talk to our team of experts about a subscription today

Already have an account? Sign in here