Denmark

Latest Features

A new player has emerged that could shake up the Danish sport-rights market before the upcoming domestic Danish Superliga tender after a subsidiary of the country’s largest telco, TDC Group, sublicensed English Premier League rights from Nordic Entertainment (Nent) Group.

Uefa has increased the value of Europa League media rights in Scandinavia by about 45 per cent in deals with TV2 in Norway and Discovery Communications in Denmark and Sweden.

The ATP is earning less from market-by-market sales in the Nordics than from the last cycle’s pan-regional deal, after Modern Times Group added World Tour rights in Norway and Sweden to its earlier Denmark deal last month. A separate deal has also been agreed in Finland with MTV3.

Modern Times Group has opted for ATP World Tour rights instead of extending its coverage of the Women’s Tennis Association Tour, TV Sports Markets understands.

The Infront Sports & Media agency signed off relatively lucrative long-term deals for ice hockey’s World Championship in three markets last month.

Nordic Entertainment (Nent) Group has sublicensed English Premier League rights to the broadcaster YouSee in Denmark from 2019-20 to 2021-22

IMG-owned streaming platform Strive Sport has begun streaming Major League Soccer in Denmark, Norway and Sweden. Its coverage begins this weekend (March 2-3) with the start of the new MLS season

Nordic media company Nent Group has acquired rights to US motor-racing series IndyCar. Nent Group will broadcast the series in Sweden, Norway, Denmark and Finland until 2021

Danish commercial broadcaster TV2 has signed an agreement with the IMG agency giving it access to matches from both Italy’s Serie A and Spain’s LaLiga.

Features

Strong competition in the Nordics between established media groups and an as-yet unidentified player helped the Premier League double its income in the region – continuing the remarkable start to its new international sales cycle.

Danish commercial broadcaster TV2 last week agreed a deal for National Basketball Association rights to bolster its sport content ahead of the launch of its dedicated sports channel.

The Danish Superliga has increased its domestic rights fee despite limited competition by offering its rights for six years – an option opened up by a change in policy by the country’s competition authority.

Interview with Peter Nørrelund, head of sport for commercial and pay-television broadcaster Modern Times Group, on the broadcaster’s deal for Danish Superliga football rights from 2015-16 to 2020-21.

Interview with Claus Thomsen, chief executive of the Divisionsforeningen, the body which sells Danish Superliga rights, on the league’s six-year deals with Modern Times Group and SBS Discovery Media.

Statement from Søren Bo Rasmussen, head of the media division at the Danish Competition Authority, the Konkurrencestyrelsen, on why the regulator allowed six-year domestic broadcast deals with Modern Times Group and SBS Discovery Media for the Superliga.

CAA Eleven busts the pan-Nordic broadcaster consortium to go market by market with the European Qualifiers and Euro 2016

The Swedish league explains why it sold its rights without a tender; TV4 Group looks to sell C More.

ASO, IMG and Infront all have big cycling ambitions. That could be bad news for UK's SweetSpot

Rai pays less for Giro rights and more for production, but the real money will be made abroad

Handball deal is latest sign of Canal Plus fightback against aggressive Al Jazeera

Ben Speight, head of SportBusiness Intelligence, analyses how last month’s handball World Championship proved a big draw in Spain, Germany and Denmark T

Broadcasters find they can live without the FA Cup in hard times

Scandinavian precedent shows that the Premier League's limit on 3pm broadcasts will not necessarily affect rights prices