Eastern Europe

Megogo, the over-the-top streaming platform, has retained exclusive rights in Ukraine to all Uefa club competitions in the new three-year cycle

Nova has retained rights in the Czech Republic to the Uefa Champions League, completing its set of European club competition rights for the 2024-27 cycle.

Commercial and pay-television broadcaster bTV and Telekom Austria-owned telco A1 have renewed their rights in Bulgaria to Uefa club competitions, ahead of the current three-year deals ending this Saturday with the Champions League final. 

Warner Bros. Discovery has retained exclusive rights to Wimbledon in 11 European markets in a play designed to drive consumers to its new Max streaming service being rolled out across the continent

Bundesliga International has turned to Infront to manage media rights sales in 10 mainly Central and Eastern European countries in the agency's third multi-territory distribution deal in quick succession with a major European league.

France’s Professional Football League (LFP) has announced its first international rights deal since launching a tender over six months ago, an 18-territory pact with Saran Media covering Eastern Europe and Central Asia.

Pay-television broadcaster Nova Sport has secured first-pick rights in the Czech Republic to the Uefa Europa League and Conference League over the next three seasons, 2024-25 to 2026-27, completing the…

Fifa has turned to the Balkans in its media rights sales process for the next two men's World Cups, launching invitations to tender (ITTs) in eight countries.

Lega Serie A continues its piecemeal international rights sales strategy, picking off markets in direct deals, and has now issued an RFP in Poland, SportBusiness understands.

Setanta Sports will pay an increase for its renewal of exclusive rights to the Bundesliga across Eurasia, though as part of the deal it has acquired short-term rights in the Baltics.

Pay-television broadcaster Canal Plus Polska has acquired exclusive rights to the Uefa Champions League from 2024-25 to 2026-27, strengthening its hold on club football broadcasting in Poland.

Broadcasters in the Ukraine must submit first-round offers for Uefa club competition rights by April 22 after the sales process was launched by the Team Marketing agency

Fifa has issued tenders in six Central and Eastern European countries for media rights to the 2026 and 2030 men's World Cups as it seeks to maximise the commercial impact of improved qualification prospects for Europe's mid-tier nations.

Polish pay-television broadcaster Canal Plus Polska is to remain the home of the PGE Ekstraliga, the country's top speedway league, until at least the end of 2028 after extending its exclusive rights deal

Polish commercial and pay-television broadcaster Polsat has extended its exclusive rights to the Ultimate Fighting Championship in a multi-year deal announced today (Monday)

The Team Marketing agency is to go to market with Uefa club competition broadcast rights in the Baltic countries shortly after the exit of Viaplay from the region.