Italy
Rai drives Euro 2024 uplift in Italy
Uefa and the CAA Eleven agency earned a combined uplift in Italy from Rai and Sky Italia for European Championship rights, SportBusiness Media has learned.
Paramount turns to Uefa final again to entice OTT subs
The Paramount+ streaming platform will be showcased at next week’s Uefa Europa League final thanks to a short-term shirt sponsorship with Italian club Atalanta which echoes a similar deal last year with Inter Milan.
Regional court upholds DAZN, TIM antitrust fines
An administrative regional court has confirmed the fines issued to DAZN and Telecom Italia (TIM) regarding antitrust complaints related to their distribution agreement put in place prior to the 2021-22…
Atalanta’s progression secures free-to-air coverage of Europa League final in Italy
The Uefa Europa League final will be shown by Italian public broadcaster Rai, after Atalanta’s semi-final win against Olympique Marseille triggered a ruling that provides free-to-air exposure for the match should an Italian team be involved.
DAZN extends LaLiga rights in two European markets
DAZN’s longstanding strategy of showcasing top European football leagues in its major markets has been maintained through its retention of LaLiga rights in both Italy and Portugal for five more seasons.
Sky follows Premier League deal in DACH with Italy renewal
Pay-television giant Sky is to remain as a Premier League rights-holder in its major European markets until at least 2028, after striking a new deal in Italy.
DAZN, TIM renew distribution pact to 2029 after regulator approval
Telecom Italia (TIM) and DAZN have renewed their Serie A distribution agreement until the end of the decade, encompassing the subscription broadcaster’s new domestic rights deal for the Italian top flight.
DAZN, Mediaset extend Serie A ad sales deal
DAZN has extended its contract with the Mediaset-owned Digitalia 08 for advertising sales around the subscription broadcaster’s live coverage of Italian football’s Serie A.
Serie B’s Balata: Fifa/Uefa ‘gigantism’ harms domestic league revenues
Mauro Balata, president of Italy’s second football division, Serie B, has called on football’s governing bodies to be more aware of the negative impact their constant expansion of competitions has on the value of domestic leagues.
Sinner serves up record Australian Open audience in Italy
The Australian Open drew a record television audience in Italy as Jannik Sinner became the country's first male grand slam champion in 48 years
LaLiga rights bids due next week in Italy, Portugal
Broadcasters in Italy and Portugal interested in acquiring rights to LaLiga from next season onwards must lodge their offers by midday (CET) on January 9, SportBusiness understands
DAZN, Telecom Italia ‘strike long-term Serie A distribution renewal’
DAZN and Telecom Italia are thought to have renewed their Serie A distribution agreement, a key deal for the rollout of the subscription broadcaster’s live coverage of the Italian top flight.
Serie B persists with non-exclusive rights model, 2024-27 tender imminent
Lega Nazionale Professionisti Serie B (LNPB), the organising body of the second tier of football in Italy, is working on the final details of its domestic rights invitation to tender for the next three-year…
Sky Italia renews NBA at flat fee in three-year deal
Sky Italia’s three-year renewal cements the NBA’s position as a major sports property in the country, though the lack of competition in the market led to no increase in rights fee on the previous deal.
Debt-ridden Italian clubs opt for safety, with DAZN shouldering risk
Serie A clubs, in accepting a total of €900m per season from DAZN and Sky Italia for five seasons, opted for guaranteed rights fees in the face of their high operational losses and debts.
Serie A CEO defends new domestic TV deal, talks up piracy fight and international plans
Luigi De Siervo, chief executive of Lega Serie A, has hit out at critics who claimed the recent €4.5bn ($4.8
Mediaset beats Rai to retain Coppa Italia rights to 2027
Mediaset, the commercial broadcaster, has defeated its public-service rival Rai in the battle for domestic rights to Italian football's knockout Coppa Italia
Rai, Mediaset remain in private talks over Coppa Italia rights
Lega Serie A is set to begin private negotiations with public-service broadcaster Rai and commercial broadcaster Mediaset over rights to the Coppa Italia and Supercoppa Italiana for the three-year period covering the 2024-25 to 2026-27 seasons.