Italy’s Lega Serie A is set to earn €973m ($1.13bn) per season for its domestic live rights in the next cycle following last week’s deals with Sky and Perform. This can be considered either a success or a failure depending on which benchmark it is measured against
Italy’s Lega Serie A moved into private negotiations with broadcasters this week for rights to the next three seasons, from 2018-19 to 2020-21, having cancelled its contract with Mediapro.
Lega Serie A and its media-rights adviser Infront are on a collision course with the Mediapro agency, which was appointed intermediary for the league’s domestic live rights, after the Spanish agency failed to meet this week’s deadline to pay its guarantee.
Geopolitics, as much as commerce, is likely to determine whether the value of Coppa Italia international rights continues to increase dramatically.
Spanish agency Mediapro said this week it wanted to create and distribute a Serie A league channel on the same model as the LaLiga channel it distributes in Spain. But Italian law may make this impossible.
Italian public-service broadcaster Rai has bounced back from losing out on rights to this summer’s Fifa World Cup by agreeing three important football deals.