Italy

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In the latest interactive monthly data report, SportBusiness Media analyses the media-rights landscape in Italy.

In the latest interactive monthly data report, SportBusiness Media analyses the media-rights landscape in Italy.

Competition between pay-television broadcaster Sky Italia and OTT platform DAZN for the rights to the American National Basketball Association ensured the former paid a substantial uplift for exclusive rights in the country from 2019-20 to 2022-23.

Italian public broadcaster Rai acquired the exclusive rights to the 2019 Rugby World Cup in Japan at a two-thirds reduction in value from the previous edition after a long stand-off between the company’s internal departments.

Sky Italia is taking a calculated gamble in agreeing a two-year sublicensing deal with Mediaset for Uefa Champions League rights. Sky’s legal dispute with Italian public-service broadcaster Rai over the latter's option to renew the rights has not yet been resolved. If Rai eventually wins, it could sue Sky for damages.

World Rugby has said that it will enter into talks with rights-holding broadcasters after two group-stage matches at the Rugby World Cup in Japan were cancelled given the threat posed by Typhoon Hagibis

Maria Solbiati, an experienced member of Sky Italia’s media-rights acquisitions team, has taken up the position of head of media at Italian football's Lega Serie A.

Italy’s top-tier women’s volleyball league has announced media rights agreements with public-service broadcaster Rai and Italian sports streaming platform PMG Sport.

International sports broadcaster Eleven Sports has expanded a rights deal with Italian Serie D football club Palermo to cover overseas markets

Features

The rights value in Italy for the pre-season International Champions Cup football tournament was weighed down by a combination of lower inventory, a busy summer sports calendar and a tough market environment, SportBusiness Media understands.

The Mediapro agency’s offer for the domestic media rights to Serie A for the next two cycles, covering the six seasons from 2021-22 to 2026-27, is a plan B for the league in case it is unable to sell its rights in a competitive tender. The offer is the same as that made by the Spanish production house for the current cycle – an offer accepted by the clubs last year but later rejected.  

The Italian competition authority’s investigation into the sale of rights for Serie A is ostensibly a disaster for MP & Silva and B4 and a let-off for IMG. But MP & Silva and B4 are no longer active and IMG could yet face a major problem. The agency could be hit with a substantial damages claim by the league for lost earnings.

DAZN picks up Copa América at bargain price as rivals focus elsewhere DAZN, Sky, Mediaset bid for International Champions Cup Rai to share Women’s World Cup with Sky, show Uefa U21s exclusively Pr

In rejecting IMG’s damages claim for nearly €60m ($67.2m) in April, Lega Serie A has presented the agency with a dilemma. Taking the league to court could be expensive with no guarantee of success. And there are issues of reputation and positioning in the market.

Mediaset ‘at the window’ for Champions League as Rai-Sky renewal talks stall Broadcaster is thought to have offered uplift on Rai’s €40m per season Refi

Italy remains the only one of Europe’s big five television markets where Fifa has yet to sell the rights to the 2022 World Cup, but world football’s governing body is understood to be in no hurry to come to market and there are several reasons why it makes sense to wait.

Italy’s second-tier football division, Serie B, is in talks with three agencies over its international media rights and expects to close a deal in the coming weeks, but exposure rather than revenue will b…

Italy’s Lega Serie A is heading for a big drop in the value of the media rights to the Coppa Italia and the Italian Super Cup following last year’s decision to take the rights in-house and sell market-by-market.

AS Roma of Serie A has become the first Italian football club to seal an exclusive content partnership deal with social media platform Twitter

England’s Premier League secured a modest increase in the value of its rights in Italy in this week’s deal with incumbent rights-holder Sky Italia.

Italian state broadcaster Rai acquired extensive free-to-air television highlights and radio rights to the country’s second football division, Lega B, for the next three seasons, 2018-19 to 2020-21, i…

Pay-television platform Sky Italia and Perform Group’s OTT service DAZN will probably both be happy with the outcome of an intense period of rights negotiations in Italy.

Italy’s Lega Serie A is set to earn €973m ($1.13bn) per season for its domestic live rights in the next cycle following last week’s deals with Sky and Perform. This can be considered either a success or a failure depending on which benchmark it is measured against

Italy’s Lega Serie A moved into private negotiations with broadcasters this week for rights to the next three seasons, from 2018-19 to 2020-21, having cancelled its contract with Mediapro.

Lega Serie A and its media-rights adviser Infront are on a collision course with the Mediapro agency, which was appointed intermediary for the league’s domestic live rights, after the Spanish agency failed to meet this week’s deadline to pay its guarantee. 

Geopolitics, as much as commerce, is likely to determine whether the value of Coppa Italia international rights continues to increase dramatically.

Spanish agency Mediapro said this week it wanted to create and distribute a Serie A league channel on the same model as the LaLiga channel it distributes in Spain. But Italian law may make this impossible.

Italian public-service broadcaster Rai has bounced back from losing out on rights to this summer’s Fifa World Cup by agreeing three important football deals.