Italy
Features
Timing will be critical to Serie A domestic rights tender
The Italian football league is finalising its guidelines for the tender process which must be approved by the country’s competition and communication authorities. The process is likely to be more complicated, controversial and political than the equivalent processes anywhere else. Story by Frank Dunne.
FREE | Italy market report, 2019
In the latest interactive monthly data report, SportBusiness Media analyses the media-rights landscape in Italy.
Italy market report, 2019
In the latest interactive monthly data report, SportBusiness Media analyses the media-rights landscape in Italy.
NBA rights competition drives Sky Italia extension premium
Competition between pay-television broadcaster Sky Italia and OTT platform DAZN for the rights to the American National Basketball Association ensured the former paid a substantial uplift for exclusive rights in the country from 2019-20 to 2022-23.
RWC rights in Italy down by two thirds as Rai strikes late deal
Italian public broadcaster Rai acquired the exclusive rights to the 2019 Rugby World Cup in Japan at a two-thirds reduction in value from the previous edition after a long stand-off between the company’s internal departments.
Sky-Mediaset Champions League deal a gamble as Rai fights for option to renew
Sky Italia is taking a calculated gamble in agreeing a two-year sublicensing deal with Mediaset for Uefa Champions League rights. Sky’s legal dispute with Italian public-service broadcaster Rai over the latter's option to renew the rights has not yet been resolved. If Rai eventually wins, it could sue Sky for damages.
Multiple factors combine to weigh on ICC football rights in Italy
The rights value in Italy for the pre-season International Champions Cup football tournament was weighed down by a combination of lower inventory, a busy summer sports calendar and a tough market environment, SportBusiness Media understands.
Mediapro happy to be Serie A stalking horse, but clubs may need convincing
The Mediapro agency’s offer for the domestic media rights to Serie A for the next two cycles, covering the six seasons from 2021-22 to 2026-27, is a plan B for the league in case it is unable to sell its rights in a competitive tender. The offer is the same as that made by the Spanish production house for the current cycle – an offer accepted by the clubs last year but later rejected.
IMG hopes of emerging unscathed from Serie A antitrust probe hang in the balance
The Italian competition authority’s investigation into the sale of rights for Serie A is ostensibly a disaster for MP & Silva and B4 and a let-off for IMG. But MP & Silva and B4 are no longer active and IMG could yet face a major problem. The agency could be hit with a substantial damages claim by the league for lost earnings.
DAZN bags Copa América rights in Italy as talks continue for International Champions Cup
DAZN picks up Copa América at bargain price as rivals focus elsewhere
DAZN, Sky, Mediaset bid for International Champions Cup
Rai to share Women’s World Cup with Sky, show Uefa U21s exclusively
Pr
IMG-Serie A legal battle would place league’s Italian-language rights strategy under microscope
In rejecting IMG’s damages claim for nearly €60m ($67.2m) in April, Lega Serie A has presented the agency with a dilemma. Taking the league to court could be expensive with no guarantee of success. And there are issues of reputation and positioning in the market.
Mediaset bid for free-to-air Champions League rights could be stymied by stubborn Rai
Mediaset ‘at the window’ for Champions League as Rai-Sky renewal talks stall
Broadcaster is thought to have offered uplift on Rai’s €40m per season
Refi
Fifa relaxed over World Cup rights sale in Italy after MP & Silva collapse
Italy remains the only one of Europe’s big five television markets where Fifa has yet to sell the rights to the 2022 World Cup, but world football’s governing body is understood to be in no hurry to come to market and there are several reasons why it makes sense to wait.
Serie B looking for greater visibility in new international media-rights deal
Italy’s second-tier football division, Serie B, is in talks with three agencies over its international media rights and expects to close a deal in the coming weeks, but exposure rather than revenue will b…
Coppa Italia value set to plummet as sales process drags on into new season
Italy’s Lega Serie A is heading for a big drop in the value of the media rights to the Coppa Italia and the Italian Super Cup following last year’s decision to take the rights in-house and sell market-by-market.
Twitter secures Roma content deal
AS Roma of Serie A has become the first Italian football club to seal an exclusive content partnership deal with social media platform Twitter
Premier League secures modest uplift in Italy as DAZN-Sky battle fails to materialise
England’s Premier League secured a modest increase in the value of its rights in Italy in this week’s deal with incumbent rights-holder Sky Italia.
Serie A and Lega B conclude deals for minor domestic rights
Italian state broadcaster Rai acquired extensive free-to-air television highlights and radio rights to the country’s second football division, Lega B, for the next three seasons, 2018-19 to 2020-21, i…
Sky Italia holds on to MotoGP as new rival DAZN picks up LaLiga and much of the Fox inventory
Pay-television platform Sky Italia and Perform Group’s OTT service DAZN will probably both be happy with the outcome of an intense period of rights negotiations in Italy.
Performance bonus deals mean judgement on Serie A must wait
Italy’s Lega Serie A is set to earn €973m ($1.13bn) per season for its domestic live rights in the next cycle following last week’s deals with Sky and Perform. This can be considered either a success or a failure depending on which benchmark it is measured against
Jettisoned Mediapro refuses to concede defeat in Serie A battle
Italy’s Lega Serie A moved into private negotiations with broadcasters this week for rights to the next three seasons, from 2018-19 to 2020-21, having cancelled its contract with Mediapro.
Serie A in chaos after failure to secure guarantee from Mediapro
Lega Serie A and its media-rights adviser Infront are on a collision course with the Mediapro agency, which was appointed intermediary for the league’s domestic live rights, after the Spanish agency failed to meet this week’s deadline to pay its guarantee.
Middle East politics key to Coppa Italia rights value in new cycle
Geopolitics, as much as commerce, is likely to determine whether the value of Coppa Italia international rights continues to increase dramatically.
Mediapro hopes to sell league channel in Italy despite doubts
Spanish agency Mediapro said this week it wanted to create and distribute a Serie A league channel on the same model as the LaLiga channel it distributes in Spain. But Italian law may make this impossible.