Italy

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The Italian football league is finalising its guidelines for the tender process which must be approved by the country’s competition and communication authorities. The process is likely to be more complicated, controversial and political than the equivalent processes anywhere else. Story by Frank Dunne.

In the latest interactive monthly data report, SportBusiness Media analyses the media-rights landscape in Italy.

In the latest interactive monthly data report, SportBusiness Media analyses the media-rights landscape in Italy.

Competition between pay-television broadcaster Sky Italia and OTT platform DAZN for the rights to the American National Basketball Association ensured the former paid a substantial uplift for exclusive rights in the country from 2019-20 to 2022-23.

Italian public broadcaster Rai acquired the exclusive rights to the 2019 Rugby World Cup in Japan at a two-thirds reduction in value from the previous edition after a long stand-off between the company’s internal departments.

French media group Vivendi could reportedly reduce its stake in Italy-based commercial broadcaster Mediaset in an effort to end the long-running dispute between the two companies

Italy-based commercial broadcasting group Mediaset has posted a net profit of €101.5m ($110m) for the first nine months of 2019 amid a 20.6-per-cent reduction in total operating costs to €1.84bn.

Italy-based commercial broadcaster Mediaset has raised its interest in German counterpart ProSiebenSat.1 through the acquisition of a 5.5-per-cent stake

Italy-based broadcaster Mediaset and French media group Vivendi are in talks to resolve their dispute over the former’s plans to merge its Italian and Spanish businesses, according to the Reuters news a…

Features

Sky Italia is taking a calculated gamble in agreeing a two-year sublicensing deal with Mediaset for Uefa Champions League rights. Sky’s legal dispute with Italian public-service broadcaster Rai over the latter's option to renew the rights has not yet been resolved. If Rai eventually wins, it could sue Sky for damages.

The rights value in Italy for the pre-season International Champions Cup football tournament was weighed down by a combination of lower inventory, a busy summer sports calendar and a tough market environment, SportBusiness Media understands.

The Mediapro agency’s offer for the domestic media rights to Serie A for the next two cycles, covering the six seasons from 2021-22 to 2026-27, is a plan B for the league in case it is unable to sell its rights in a competitive tender. The offer is the same as that made by the Spanish production house for the current cycle – an offer accepted by the clubs last year but later rejected.  

The Italian competition authority’s investigation into the sale of rights for Serie A is ostensibly a disaster for MP & Silva and B4 and a let-off for IMG. But MP & Silva and B4 are no longer active and IMG could yet face a major problem. The agency could be hit with a substantial damages claim by the league for lost earnings.

DAZN picks up Copa América at bargain price as rivals focus elsewhere DAZN, Sky, Mediaset bid for International Champions Cup Rai to share Women’s World Cup with Sky, show Uefa U21s exclusively Pr

In rejecting IMG’s damages claim for nearly €60m ($67.2m) in April, Lega Serie A has presented the agency with a dilemma. Taking the league to court could be expensive with no guarantee of success. And there are issues of reputation and positioning in the market.

Mediaset ‘at the window’ for Champions League as Rai-Sky renewal talks stall Broadcaster is thought to have offered uplift on Rai’s €40m per season Refi

Italy remains the only one of Europe’s big five television markets where Fifa has yet to sell the rights to the 2022 World Cup, but world football’s governing body is understood to be in no hurry to come to market and there are several reasons why it makes sense to wait.

Italy’s second-tier football division, Serie B, is in talks with three agencies over its international media rights and expects to close a deal in the coming weeks, but exposure rather than revenue will b…

Italy’s Lega Serie A is heading for a big drop in the value of the media rights to the Coppa Italia and the Italian Super Cup following last year’s decision to take the rights in-house and sell market-by-market.

AS Roma of Serie A has become the first Italian football club to seal an exclusive content partnership deal with social media platform Twitter

England’s Premier League secured a modest increase in the value of its rights in Italy in this week’s deal with incumbent rights-holder Sky Italia.

Italian state broadcaster Rai acquired extensive free-to-air television highlights and radio rights to the country’s second football division, Lega B, for the next three seasons, 2018-19 to 2020-21, i…

Pay-television platform Sky Italia and Perform Group’s OTT service DAZN will probably both be happy with the outcome of an intense period of rights negotiations in Italy.

Italy’s Lega Serie A is set to earn €973m ($1.13bn) per season for its domestic live rights in the next cycle following last week’s deals with Sky and Perform. This can be considered either a success or a failure depending on which benchmark it is measured against

Italy’s Lega Serie A moved into private negotiations with broadcasters this week for rights to the next three seasons, from 2018-19 to 2020-21, having cancelled its contract with Mediapro.

Lega Serie A and its media-rights adviser Infront are on a collision course with the Mediapro agency, which was appointed intermediary for the league’s domestic live rights, after the Spanish agency failed to meet this week’s deadline to pay its guarantee. 

Geopolitics, as much as commerce, is likely to determine whether the value of Coppa Italia international rights continues to increase dramatically.

Spanish agency Mediapro said this week it wanted to create and distribute a Serie A league channel on the same model as the LaLiga channel it distributes in Spain. But Italian law may make this impossible.