The value of Uefa Champions League and Europa League media rights in the Netherlands will decrease by about 27 per cent in the next cycle, TV Sports Markets understands.
Eredivisie Media & Marketing renewed its deal with NOS for highlights to Dutch football’s top tier for the same fee due to the wide exposure the broadcaster guarantees.
Uefa has secured an increase of about 33 per cent from Dutch telco Ziggo for pay-television Champions League rights, but is yet to agree a deal for its free-to-air rights in the Netherlands.
Uefa has earned increases of at least 50 per cent in Finland and the Netherlands from recent sales of its national team rights.
Dutch public-service broadcaster NOS moved quickly to sublicense rights to the 2018 and 2020 Olympic Games from Discovery Communications.
Pay-television broadcaster Fox Sports has positioned itself as the home of tennis in the Netherlands following deals for ATP and WTA rights in recent weeks.
Kickboxing promotion Glory will cement its place on US sports broadcaster ESPN for all of 2016, TV Sports Markets understands.
Uefa has agreed a raft of Champions League and Europa League rights deals, securing fee increases in each territory, TV Sports Markets understands.
Strong interest in Formula One rights across Asia from individual markets and on a pan-regional basis forced Fox International Channels to double its fee to hang on to its rights.