Pakistan

Football
Finance & Law

The main backer of a new top-tier football league in Pakistan, Farhan Junejo, has told SportBusiness that his Pakistan Football League project is still on course for success, despite a burgeoning dispute between the PFL and sports marketing company Redstrike.
Cricket

The Pakistan Cricket Board has ended its drawn-out process for a long-term domestic broadcast deal by selling its rights for around half of its reserve price.
Cricket
Media

Media groups ARY and Tower Sports have together secured Pakistan Cricket Board domestic rights until the end of 2026, ending the PCB's search for a long-term broadcast agreement
Cricket

The values of Cricket Australia and Cricket South Africa media rights have grown in Pakistan through deals with Ten Sports and ARY, respectively, as the market continues its trend of slight growth, fuelled by pay-TV broadcast competition as well as the entrance of multiple digital players.
Cricket

PTV and sports newcomer Hum Network secured International Cricket Council rights in Pakistan over the next two years, agreeing to pay an increase on previous deals for the rights.
Cricket

The Pakistan Cricket Board will receive a healthy rights fee for domestic rights to the upcoming New Zealand series in a deal with ARY, though is struggling to strike long-term agreements internationally.
Cricket
Media

PTV, the state broadcaster in Pakistan, and media group Tower Sports have acquired non-exclusive rights in the country to leading tournaments of the International Cricket Council over the next two years
Cricket
Media

The International Cricket Council has released an invitation to tender covering 2024 and 2025 for its media rights in Bangladesh, Pakistan and Sri Lanka, the last remaining major markets where it is yet…
Cricket

Despite systemic weakness in the Pakistani economy, and chronic instability at the Pakistan Cricket Board, the Pakistan Super League T20 competition is on a sustainable path after securing strong increases in domestic media rights fees for the next two seasons.  
Cricket
Media

Media group ARY, which owns pay-television broadcaster A Sports, has secured exclusive linear rights to the Pakistan Super League in 2024 and 2025 after outbidding its rivals at an auction and agreeing…
Football
Media

Pay-television operator Sony Pictures Networks India has extended its exclusive rights across the Indian subcontinent to the German Bundesliga for three more seasons
Cricket
Attendance

Ary, the pay-television broadcaster in Pakistan, has acquired media rights in the country to the inaugural edition of the US-based Major League Cricket tournament
Cricket

The new South African domestic T20 league, SA20, has secured a promising media rights return in its inaugural season, driven mostly by deals in its domestic market and in India.
Rugby League
Media

Pay broadcaster Premier Sports Asia has acquired exclusive live rights in more than 20 markets in Asia for Australia's National Rugby League in a five-year deal from 2023 to 2027
Multi-sport

Viacom18 is understood to be confident of turning a profit on its investment given the number of Indians likely to qualify for the later stages across multiple Olympic sports.
Cricket
Media

Cricket South Africa is understood to have received no compliant bids for its broadcast rights in the Indian subcontinent, following yesterday's (Wednesday's) bid deadline for rights covering the 2024-25…
Cricket

Shopping app Daraz has been taking a unique approach to combining sport and ecommerce in Pakistan and other South Asian markets.
Cricket
Media

Streaming platform YuppTV has acquired media rights for the upcoming Asia Cup international cricket tournament in more than 70 markets