Despite the addition of Nations League content, the value of Uefa national team rights is set to decline by about 18 per cent in Ukraine from 2018-19.
Public-service broadcaster UA:PBC has acquired rights in Ukraine to the 2018 and 2020 Olympic Games at a considerable uplift on the cost of the 2014 and 2016 Games.
Video-on-demand service Megogo has made its first move into the Ukrainian sports-rights market with the acquisition of exclusive rights to three top European football leagues.
The value of domestic broadcast rights to Ukraine Premier League football could take a big hit in the forthcoming round of deals due to the economic crisis brought on by the political conflict in the country over the last year.
Uefa earned a strong increase in its Champions League rights fee in Spain last week, with most industry insiders believing it had Qatari broadcaster beIN Media Group to thank.
Sport1’s deal last week for the rights to the National Hockey League means the sports broadcaster now has exclusive rights to each of the four top North American sports leagues.
FA up in Europe despite weaker rights package and recession
Kentaro hits the German jackpot, Sportfive stoical on draw
Football dominated sports viewing in Europe’s top markets in 2009, with Uefa club competitions and World Cup qualifiers delivering the strongest audiences in the big five markets.
Football: Greek public-service broadcaster ERT, commercial broadcaster Mega and triple-play operator On Telecoms acquired packages of Champions League rights for the three-year period from 2009-10 to 2011-12.