News
Euro 2024 kicks off with bumper audiences, UK numbers soar for ITV and BBC
German fans tuned in in their millions to watch the hosts thrash Scotland in the Euro 2024 curtain-raiser, which drew a 10-year audience high in the UK for a tournament-opener
Fifa returns to Infront to aid Asia media rights sales
Infront will act as Fifa’s ‘media rights sales advisor’ in selected Asian markets, after world football’s governing body took back World Cup media rights in the region from the agency two years ago.
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