In the latest interactive monthly data report, TV Sports Markets analyses the media-rights landscape in cycling, looking at the three major Tours; the Tour de France, the Vuelta a España and the Giro d'Italia.
Amaury Sport Organisation has increased the value of its Tour de France media rights across Europe by just under 20 per cent following a renewal with the European Broadcasting Union this month.
Amaury Sport Organisation secured a small increase in the value of its domestic rights, including the Tour de France, in last month’s five-year renewal with France Télévisions.
Union Cycliste Internationale president Brian Cookson said it sold its rights to the European Broadcasting Union as the EBU was “the best player in the market to place our events on free-to-air broadcasters across Europe”.
The value of Vuelta a España rights in Spain fell for the third successive time in a renewal with TVE last week.
The creation of a multi-sport European Championships from 2018 is part of an attempt to de-clutter a congested sporting schedule, and to help summer sports benefit from each other’s popularity.
Interviews with four of the federations taking part in the inaugural 2018 multi-sport European Championships about why they have signed up to the new concept.
Media rights clips from December 17 to January 20
Mike Kiernan, analyst for SportBusiness Intelligence, examines television audiences for the 2015 Tour de France