The National Women’s Soccer League and A+E Networks have ended their three year partnership a year early.
A+E network Lifetime served as the official broadcast partner of the league the last two seasons and will continue as a sleeve sponsor for NWSL. However, Lifetime will not broadcast matches in 2019, and all NWSL league games will be streamed via Yahoo Sports.
NWSL Media, which launched in conjunction with A+E in early 2017, will continue operating as the commercial arm of the league, overseeing all of the league’s global broadcast and sponsorship rights, and managing all digital assets for the NWSL, including the league’s social media platforms.
“Our two seasons with A+E were rewarding for our league, players, sponsors and fans, just as we had anticipated, and the experiences on the path we traveled with a national television partner have served NWSL well today and will for the future,” said NWSL President Amanda Duffy.
“The continued support from Lifetime through the sleeve sponsorship speaks to the authenticity and strength of the partnership we forged during these past two seasons. NWSL is a pioneering league, still in its infancy, as it builds and evolves to become the premier women’s league in the world’s most popular sport.”