The Asian Football Confederation is to stream live coverage of the AFC Cup match between Indian club JSW Bengaluru and North Korean side 4.25 SC via Facebook, marking the organisation’s first-ever live broadcast on the social media platform.
The match, which is an AFC Cup inter-zone semi-final, takes place tomorrow (Wednesday) and will be streamed live across India.
The move is designed to further raise the profile of football in India. As part of a wider partnership with Facebook, the AFC will organise a range of other activations to increase interest in the sport in the country.
Dato’ Windsor John, AFC general secretary, said: “India is one of the fastest growing football markets in the world and now the millions of fans in the country will have a chance to watch this important game.
“The AFC’s Vision and Mission sets out the clear objective of ensuring that football remains the number one sport in the continent and clearly more engagement in India is vital in that aim.”