French news agency AFP has agreed a partnership with Chinese media company Hupu Sports Media to launch a Chinese-language sports service offering video content.
Along with video content, AFP will provide news stories, photos and graphics to Hupu, which will deliver a selection of the agency’s production along with its own content through a dedicated website and mobile applications.
Shanghai-based Hupu, a privately-owned company, has an existing website, Hupu.com, which provides domestic and international sports news to its Chinese audience.
“Sport is one of the major sectors that we want to cover, and to improve the quality and quantity of our coverage,” AFP chairman and chief executive Emmanuel Hoog said.
The new service will be launched at the start of next year.