Olympics
NOS moves quickly to acquire Olympics rights from Discovery
Dutch public-service broadcaster NOS moved quickly to sublicense rights to the 2018 and 2020 Olympic Games from Discovery Communications.
Timo Lumme, managing director of television and marketing, International Olympic Committee
Interview with Timo Lumme, the International Olympic Committee’s director of television and marketing, on Olympics rights deals signed in Asia, Mena and sub-Saharan Africa.
IOC signs off long-term Discovery deal in Europe, but questions raised over exposure
Audiences for the Olympic Games will not fall across Europe following the new long-term deal with the Discovery Communications media group, the International Olympic Committee told TV Sports Markets this week.
MEDIA RIGHTS: From June 25 to July 8
Media rights clips from June 25 to July 8
Timo Lumme, managing director of television and marketing, International Olympic Committee
Interview with Timo Lumme, managing director of television and marketing services for the IOC, on the committee’s €1.3bn pan-European deal with Discovery Communications.
Sony acquires 2020 Olympics broadcast rights in Indian subcontinent
Olympic Channel strengthens Japan Consortium partnership
Olympic Channel launches VR series for Pyeongchang 2018
The International Olympic Committee’s Olympic Channel has launched its first virtual reality (VR) digital series ahead of the 2018 winter Olympic Games in Pyeongchang, South Korea.
Eurosport signs Pyeongchang 2018 content partnership with Snap
International sports broadcaster Eurosport has signed an advertising and content partnership with Snap Inc, the parent company of social media platform Snapchat, in a move designed to engage younger audiences in next year’s winter Olympic Games in Pyeongchang, South Korea.