The Ali Sports division of Chinese e-commerce giant Alibaba Group has agreed a rights partnership with the Chinese Basketball Association, while international sports broadcaster Eleven Sports Network has acquired the rights in Taiwan.
The Yutang Sports website reported that Ali Sports has been named as the official video broadcast agency of the league.
Ali Sports will reportedly broadcast the 2016-17 season via its Youku video-sharing platform. The deal is said to include regular-season encounters, as well as the end-of-season playoffs and finals.
Eleven, through an agreement with the Infront Sports & Media agency, will broadcast between three and six live and exclusive regular-season games per week to viewers in Taiwan.
Eleven will also broadcast the All-Star Game and post-season matches via its Eleven Sports platform.