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America’s Cup assigns production rights

Austrian production company West4 Media and German broadcast manufacturer Riedel Communications will work together, as circle-o Broadcast Productions, to produce television coverage of the 36th America’s Cup.

The next edition of the sailing event is scheduled to take place in Auckland, New Zealand in 2021.

In a global call for tenders, West4Media and Riedel Communications were successful in their bid for the production rights to the event, with the deal also covering the America’s Cup World Series and the Prada Cup.

The two companies have experience in producing events such as the Formula One motor-racing series, summer and winter Olympic Games, Red Bull Air Races and the Red Bull Stratos Jump.