Malaysian pay-television broadcaster Astro will launch a dedicated esports channel in June.
The 24-hour channel, entitled eGG or Every Good Game, will be made available at no additional cost to all Astro and Astro on the Go customers.
Astro is believed to be the first broadcaster to launch such a platform in Southeast Asia.
Lee Choong Khay, vice-president of sports at Astro, said: “eGG plans to partner with main game organisers and developers to bring live top tier global tournaments and on demand content featuring pubstomps, gaming walkthrough, expert guides, documentaries, game house tours and weekly highlights.”