Malaysia

Latest Features

Winnie Chan discusses the latest Malaysian Football League domestic media and sponsorship rights deals and the challenges the league has faced, and the action it is taking to overcome them.

The value of the Malaysia Football League’s domestic media and sponsorship rights have dropped significantly in the latest deal with Telekom Malaysia after two previous rights rounds of inflated valuations and, ultimately, collapsed deals.

The collapse of Telekom Malaysia’s deal for domestic football rights is part of a politically-driven restructuring at the government-linked telco that has seen it exit the entire sports rights market, local industry experts say.

The value of English Premier League rights has fallen significantly in Singapore and declined once again in Malaysia with each country’s incumbent rights-holder needing to cut costs internally and facing little external competition.

Fox Sports Asia’s new two-and-a-half-season deal with IMG for Serie A rights in Singapore and Malaysia, is understood to be worth about $7m (€6.1m) for both territories combined, equating to about $2.3m

A new YouGov survey has found a 64-per-cent decrease in Malaysian consumers accessing pirated websites over the past 12 months

Malaysian pay-television broadcaster Astro has added rights to Portugal’s Primeira Liga to its sports output in a deal signed ahead of the start of the 2020-21 season this weekend.

Belgium’s Pro League is working with media rights-holder Eleven Sports, the subscription broadcaster, and the Mediapro agency to secure longer contracts with broadcasters in Europe, while a new 1:30pm (…

The English Premier League has launched its first anti-piracy campaign in Malaysia, Hong Kong and Indonesia

Features

The Football Association of Malaysia has earned a significant sum for its media rights after opting to split them between online streaming service iflix and telco Telekom Malaysia.

WWE’s value in Malaysia has stayed flat in a new deal with pay-television broadcaster Astro.

MP & Silva’s deal with OTT platform Sportsfix this month will ensure Serie A coverage in Malaysia for the first time in almost two years.

Pay-television broadcaster Astro is close to renewing its deal for Uefa national team rights in Malaysia, TV Sports Markets understands.

The Football Association of Malaysia’s new regime is seeking a broadcast deal for the country’s domestic league after the collapse of its agreement with the MP & Silva agency.

Astro’s renewed deal with the Badminton Association of Malaysia will see the telco invest much more in promotion but is largely unchanged in cash terms.

The aggressiveness of telco Telekom Srbija was a driving factor in increases in the value of the rights to the Uefa Champions League and Europa League in the Balkans.

The matching-rights clause held by pay-television broadcaster Astro in its previous agreement with the Football Association of Malaysia is continuing to cause complications for the association.

The Football Association of Malaysia last week secured an extraordinary deal for the rights to the M-League, the country’s top football league, and other association rights.

Interview with Andrea Radrizzani, co-founder of MP & Silva, on the agency’s new 15-year advisory deal with the Football Association of Malaysia.

Agencies Zenith Media and IMG Events & Media are in pole position to win the rights to Malaysia’s M-League after an aggressive joint bid.

Neo explains why it bid big for New Zealand cricket rights

IOC carves out five more Asian markets to handle in-house and further weaken ABU rights; Frustrated Barton blasts ABU

Singapore carriage deals show new ESS channel strategy

Vietnam deal closes Asian sales

Feeding frenzy for Premier League rights continues in Asia; IMG Media and MP & Silva battle it out for Asian rights

Deal in Australia takes ESS over $100m profit threshold for global ICC rights sales

ESS adds Sri Lanka Premier League to boost reach of Star Cricket channel