AT&T, DirecTV to set 4K first with Masters coverage

US telecommunications company AT&T and its DirecTV subsidiary will next month deliver the Masters golf major in 4K, in what AT&T claims will mark the first-ever live ultra-high definition broadcast in the country.

The tournament, which takes place at the Augusta National Golf Club in Georgia from April 7-10, will become the inaugural live event on DirecTV’s new 4K-dedicated channel.

DirecTV’s coverage will feature action from the famous Amen Corner, the nickname given to the sequence of 11th, 12th and 13th holes at Augusta National. Viewers will be able to follow the action during all four rounds of the tournament.

“Golf’s premier event deserves the best viewing experience that 4K UHD on DirecTV provides,” Dan York, chief content officer at AT&T Entertainment Group, said. “Once you see it in 4K on DirecTV, it’s going to be tough to see it any other way – unless you’re there in person.”

DirecTV’s 4K channel will launch in April.