HomeNewsFootballMENA

BeIN Media Group retains Premier League rights in Mena region

BeIN Media Group has agreed a three-season extension to its broadcast rights deal for football’s English Premier League in the Middle East and North Africa region.

Under the terms of its deal, beIN Sports will continue as the Premier League’s rights partner in Mena from the 2016-17 to 2018-19 seasons of the top division of English football.

“The Premier League attracts large audiences and it continues to top our viewership ratings,” Nasser Al-Khelaifi, chairman and chief executive of beIN Media Group, said.

“We look forward to work together with the Premier League to provide the most attractive and comprehensive coverage experience.”

Most recent

Pay-television broadcaster BT Sport took advantage of Sky’s long-running concerns over wrestling body WWE’s OTT service to grab WWE rights in the UK and Ireland from its rival at a steep discount, SportBusiness Media understands.

As TikTok has grown into one of the world's most popular social-media apps during the past year, the short-form video-sharing platform has become an important tool for sports rights-holders to expand and engage their fanbases. 

Turkish agency Saran has negotiated a price reduction for rights to the English Premier League for the 2019-22 cycle, SportBusiness Media understands, the first time it has achieved this since acquiring the property at the turn of the decade.

Mola TV, the new entrant to Indonesia’s sports broadcasting market, is employing a novel strategy straddling pay-television, free-to-air and digital distribution channels to exploit the Premier League rights it has acquired for the upcoming 2019-22 cycle.