BeIN picks up Women’s World Cup rights in Asia, Mena

Qatar-based broadcaster beIN Media Group has acquired multi-platform rights in territories across Asia and the Mena region for the upcoming Fifa Women’s World Cup football tournament in France.

BeIN will show coverage of the tournament in more than 30 countries as part of the agreement. The coverage includes live matches and highlights programmes on linear TV, web, tablet and mobile devices.

The Women’s World Cup will take place from June 7 to July 7. The competition will be contested by 24 teams for the first time.

Coninciding with this rights acquisition, beIN has launched its new ‘beINSPIRED’ campaign, which is designed to encourage women and girls to play more sport. It has pledged to show more premium women’s sport than any other broadcaster this summer in line with the campaign.