Betradar’s Live Channel to launch in Italy

Betradar, a division of sports and betting-related services company Sportradar, has struck a carriage deal with Italian bookmaker Sisal Matchpoint for its Live Channel service.

Live Channel is available in-store or online and offers live coverage of sporting events as well as statistics and betting odds.

Sisal Matchpoint has implemented the Live Channel Retail product in 500 retail outlets across the country. The bookmaker has also integrated the Live Channel Online product into its website.

Live Channel has rights for properties such as North American Major League Soccer, the Liga ACB Spanish basketball league and several men’s and women’s tennis tournaments.

Last month, Betradar struck a similar deal with Spanish gaming operator Codere, with the deal taking Live Channel into 100 outlets across the country before further expansion next year.