The Asian Football Confederation has unveiled a new live streaming platform for its member associations, with the Bhutan Football Federation signing up as the service’s first client.
The platform has been created by football streaming service Mycujoo. It is an initiative driven by AFC president Sheikh Salman bin Ebrahim Al Khalifa (pictured) and was approved by the AFC Development Committee during a meeting in Kuala Lumpur last month.
The BFF is the first-ever member association to benefit from the scheme, which seeks to provide a user-friendly platform for associations to stream live matches on their respective websites, league websites and social media channels.
The Mycujoo application also allows associations to create a catalogue of matches, highlights, interviews and other content to promote leagues, youth and women’s football.
BFF general secretary Ugyen Wangchhuk said: “This new live streaming is a game changer for football in Bhutan. Today, most of our live matches are limited to national team matches, but this programme opens the possibility for all matches and programmes to be broadcast live to our fans.
“In addition to expanding the reach of Bhutan football and exciting our fans, this new programme will also increase the value proposition of our competitions, programmes and events for our sponsors and commercial partners.”