Bogarelli appointed to drive Wanda Sports growth

Infront Italy president Marco Bogarelli has today (Friday) been appointed as strategic director for Wanda Sports Holding, the Chinese entity that incorporates the Infront Sports & Media agency, endurance brand Ironman and Wanda Sports China.

Bogarelli (pictured) will start his new role on June 20 while continuing as Infront Italy president. Reporting directly to Wanda Sports Holding’s president and chief executive Philippe Blatter, Bogarelli will have a particular focus on key markets such as France, Spain and the UK, searching for upcoming business opportunities.

In his new role, he will also be responsible for anticipating trends in future media distribution and in the design of strategic concepts and proposals. Also effective June 20, Luigi de Siervo will start his new role as chief executive of Infront Italy.

The position is a newly formed one, with De Siervo joining Infront Italy from Rai Com, a subsidiary of the Italian public-service broadcaster Rai, where he served as chief executive.

Commenting on the appointments, Blatter said: “Luigi de Siervo will contribute his proven experience and market know-how to successfully drive and further develop our business in Italy. Italy has always been and will remain a key market for us and – with our dedicated Infront Italy team – we will spare no effort contributing to a successful sports nation and building a sports legacy.

“Given Marco Bogarelli’s more than 30 years’ international experience in media rights management and sports marketing, Wanda Sports Holding will tremendously benefit of his strategic view in order to build opportunities of growth in the sports business market. He is the right person to develop and strengthen Wanda Sports Holding and to face the ambitious plan of growth we have. He will bring in his in-depth knowledge of the global sports media market on a strategic level, creating new business opportunities in key European markets and developing new strategic approaches to the global sports industry.”