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Bolivian Football Federation assumes control of league TV rights

The executive committee of the Bolivian Football Federation (FBF) is to take over control of negotiation of broadcast rights to the country’s top-tier Primera División.

The move, which has been ratified at the FBF’s ordinary congress, means that the 14 top-flight clubs have lost the power to negotiate their own broadcast rights deals.

Pablo Zambrana, a representative of top-flight side Cochabamba, told Bolivia’s Los Tiempos that the switch followed a proposal and presentation by Conmebol, the regional football body in South America.

Between 1977 and 2017, the country’s top tier was run by the LFPB, the professional league body, but the FBF started organising the league from 2018 onwards.

The new system will take effect from 2021 onwards.

The league’s current rights-holder, agency SportTV Rights, holds a contract worth $4.1m per season which expires at the end of the 2020 season. The agency is reported to hold a “matching bid” clause in its contract.