Bolivian Football Federation eyes $40m from four-year TV rights deal

The Bolivian Football Federation (FBF) has set a target of $40m (€36m) from its sale of broadcast rights to the country’s top-tier División Profesional between 2021 and 2024.

The target, which equates to $10m per season, was revealed by Omar Dorado, the FBF’s head of club licensing.

Speaking in a video broadcast by the FBF, he said: “It is expected to get no less than $40m for the sale of television rights. That is the aspiration that the federation has…”

An invitation to tender process was postponed earlier in the year and will resume after the lockdown caused by the Covid-19 pandemic.

Dorado stated that once “quarantine” is over, the bidding requirements would be finalised and the “six or seven companies” would be invited to bid. He added: “The [bidding] envelopes will be received and immediately opened, applying the principle of transparency.”

The FBF has reclaimed control over the División Profesional rights from 2021 onwards. The rights reclamation stripped the league’s 14 clubs of negotiating their own broadcast rights in favour of placing the collective negotiating power with the FBF.

The SportTV Rights agency currently holds the rights in an agreement worth $4.1m per season. The agency last year became embroiled in a dispute with the FBF over rights fee payments.

The plans for the sale of media rights will be discussed at a meeting next week involving the FBF and the 14 professional clubs. The División Profesional has been suspended since March 15 because of the coronavirus crisis.

It was reported earlier this year that SportTV Rights had registered its interest in the rights going forward, as had US-based broadcasts groups ESPN and Turner. Telecoms operators Comteco, Entel and Fecotel were also reported to have registered, along with commercial broadcaster Unitel, pay-television broadcasters GolTV and Tigo Sport, and Nexus Sports.