US daily fantasy sports operator and gaming company DraftKings is to offer live streaming sports coverage through its mobile app.
At launch, DraftKings Sportsbook geolocated customers will be able to stream action from the Korea Baseball Organisation and football’s German Bundesliga across all jurisdictions, with the exception of Iowa.
The streams will be available to logged-in customers who have a wallet balance above $0.00.
DraftKings acquired live betting streaming rights to the Bundesliga earlier this month from sports data and content company Sportradar, which sells the international betting rights on behalf of the German Football League (DFL). US-based sports broadcaster ESPN recently agreed a media rights deal to broadcast the KBO.
On the possibility of additions to its streaming rights portfolio, DraftKings said: “With over 100 different leagues in total on the DraftKings platform and as additional sports leagues return to resume play, DraftKings Sportsbook will explore potential expansion opportunities of the live-stream functionality.”
Ezra Kucharz, chief business officer at DraftKings, remarked: “With a focus on innovation, we are excited to further enhance our product offerings to include a convenient, state-of-the-art experience through live entertainment.
“At this difficult time for sports fans across the nation, we have extended our partnership with Sportradar to bring customers the best in-app experience from the safety and comfort of their homes, and closer to the games and players they love.”