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CAA Eleven opens Uefa rights tenders in Germany, Poland

The CAA Eleven agency has launched tenders in Germany and Poland for rights to the European Qualifiers for the Uefa Euro 2020 and 2022 Fifa World Cup national team tournaments, the 2018-19 and 2020-21 Nations League competitions and other international matches.

The deadline for German bids for the rights has been set at midday CET on March 1, with Polish offers accepted up to February 16. These are the third and fourth tenders issued in Europe after the same rights were offered to broadcasters in Russia and the UK late last year. Deals have been struck in the UK with commercial broadcaster ITV and pay-television broadcaster Sky. 

The new Nations League received the unanimous backing of all 54 Uefa member associations at a meeting of European football’s governing body in March 2014. The competition is designed to enhance the attractiveness of national team friendlies and will replace a number of windows set aside for such games.

CAA Eleven is Uefa’s exclusive marketing agency for the sale of certain media and commercial rights relating to its national team football competitions.

US pay-television broadcaster Univision Deportes last month announced it had acquired exclusive Spanish-language rights in the country for all national team competitions operated by Uefa, football’s European governing body. The deal will run for four seasons, from 2018-19 to 2021-22. It was the first media rights deal announced for Uefa national team football for the next four-season cycle.

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