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Cable & Wireless picks up Rio 2016 rights in Caribbean

Multinational telecommunications company Cable & Wireless Communications (CWC) has acquired rights to the 2016 summer Olympic Games for the pan-Caribbean region.

CWC acquired the rights in a sublicensing deal with Canoc Broadcasting (CBI), a venture set up by Canoc, a body comprising the region’s National Olympic Committees and Commonwealth Games Associations. Canoc agreed its rights deal for Rio de Janeiro’s Games in November 2013.

Under the deal, CWC said it has secured exclusive Olympic content rights to all platforms in 20 English-speaking countries, as well as non-exclusive rights in 10 non-English-speaking countries throughout the region.

In addition to the Olympic coverage, CWC, which now operates both the Lime and Flow brands in a number of markets, will also provide its customers with a variety of live video feeds and data services offered across a number of media platforms including television, mobile, and internet streams. These live services will feature interviews, profiles and live-action footage of local Caribbean athletes.

CBI chairman Steve Stoute said: “Our goal has always been to give Caribbean athletes the broadest exposure possible of their participation in the 2016 Olympics in Rio. CBI’s agreement with CWC is an important step in achieving this goal and ensures that our objective to maximise the Olympic experience for Caribbean viewers will be realised.”

CBI last month agreed a deal for Rio 2016 with the Caribbean Broadcasting Union consortium of broadcasters.